business pivot: talking about wellness used to be radical when we did it 10 years ago

it made sense for me

Happy Belly was specifically informed by my journey to heal my gut because of Celiac Disease-- it was all about creating food that promoted wellness versus dis-ease

so now that Capitalism's claws are in, every company is turning their attention toward WELLNESS in an attempt to gobble up more and more profit

and to maybe make you feel like you're failing at healing yourself and that you need THEIR products to get better 🤷‍♀️ missing key mentality 👌

I feel like the meaning of WELLNESS is lost and the potency is gone

and frankly I don't want to associate our business with the shit shill anymore

therefore, we're dropping the moniker: "happy belly wellness kitchen"

we're being reborn as: "happy belly home kitchen"

because its a much more revolutionary act to create and maintain a business that stays small and doesn't prey on it's customers

this is a true old-world extension of love-- the baker lives above their bakery, you know their family, baked goods will always be there kind of thing

maybe this is a stupid and insignificant change, I don't know

but seeing businesses cash in on being a "gluten free bakery" while sourcing grain that is fully contaminated at the mill 😤 or making baked goods in a kitchen that is constantly producing gluten products 😤 or not having safe practices to limit cross-contamination really pisses me off (same goes for eggs and dairy)

just stop being fake and taking advantage of customers, you're getting people sick and eroding confidence in what's actually GLUTEN FREE

so Happy Belly Home Kitchen will stand apart from a changing and diluting market

pictured: our Scandinavian cinnamon raisin walnut bread, we'll have it this weekend