real talk Friday

since we're in the "wellness space" I see SO MANY ads on this platform from food companies claiming that eating their food is THE THING that will set you on the right path

while scrolling before posting this I saw a smoothie company claiming that getting their pre-portioned blends delivered directly will really lead to a "healthier, more sustainable you"

a superfood company who advertises "life transforming results" while working with impossibly vibrant peeps to begin with

a supplement company who's adaptogenic blends will lead you to "radical self care"

all in the matter of a few minutes

dude 🤦‍♀️ inundation and manipulation

on the surface I get it... these statements are so supportive and so innocuous

I can't help but think that statements like these set us all up to fail because it leads us to believe that eating simple, straightforward foods and the DIY process are unattainable and untenable

something about their product contains the magic ingredient you need to unlock the purest, most vibrant version of yourself

they're are nothing more than slick marketing tactics for overpriced goods you could hack together on your own

just the opinions of a baker so take it with a grain of salt 🙋‍♀️🤣 because I'm still selling something too (wild abandon, if you must know)

but I see how this could really fuck with people's heads and lead them to mistrust what they're eating

so the only safe remedy is what someone else is selling

I'm in the hippie camp of still being transformed by the love infused in a nanny's nourishing soup or an herbalist in her garden pulling up remedies for her family

more real, less gloss

in the meantime I'll be channeling the simple decadence of Sicilian bakeries and the straightforwardness of Scandinavian kitchens

while being grumpy like my Nanny 😂