entrepreneurship is brutal

I would change very few things about our business but I'm going to be real...

Entrepreneurship is brutal

It's definitely freedom, but making it work and the actual WORK 🤯 ahhh!

The amount of mistakes you make along the way is intense and kind of neverending

We work just about 7 days a week, haven't had a planned weekend off since the shutdown last March/ April

Our livelihood is directly on our shoulders and our absolute bottomline

I wrote this back on February 20, 2020-- before the pandemic, but seemingly preparing me for the requirements of the pandemic:

"To be a business owner you need to have a strong stomach, a straight spine, a hard chin, a flexible mind, an unbreakable back, and durable legs to get you through the rough road. To be that committed to the business means being that committed to yourself. The version that exists now and the potential version you see on the horizon. If you let the journey take you it can be rewarding, but to get to that place requires putting your ego (admittedly HUGE) aside every step of the way. It requires an objective look at what you're doing right and what you're doing wrong and to know how to adjust over and over and over again. It requires breaking down and rebuilding. This is not for the faint of heart. This is for in-the-trenches freedom seeking sadists, hellbent on refinement, with the courage to keep taking the next blind step forward with the groundedness to plan for the unknown future. I fucking love it and I fucking hate it and I wouldn't have it any other way. The dreaminess of creating the vision and the practical magic of the hands-on work is perfect for the drive inside of me that never stops."

You guys sometimes ask me at market how I do it... this is how

Beating myself down and raising myself up 😂

The commitment to myself is everything. Without me there is no Happy Belly

Thanks for the support though. You all really do lift me up when I'm struggling and questioning and not knowing what the fuck to bake. Knowing that we'll meet in the middle-- between the market tables-- really brings me to life again.

Anyway, we're going on break soon but I wanted to share whats on my mind today

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