collapse 🌌 when I was newly diagnosed with Celiac Disease back in 2006ish, there were very few options on the market

This was the time before smart phones and apps, so it was all word of mouth. My dad saw an article in the Times Herald Record that a gluten free bakery opened up in Goshen NY

Brandon and I would regularly drive down from Albany just to stock up on safe food

It was wonderful-- run by two sisters who had Celiac Disease, a line constantly out the door, and a community built around them of people needing a haven

They were baking around the clock

It went from the two of them to their family to a couple employees. They expanded their product line to meet customer demand. Whatever they made, sold. High quality (pre-gums and stabilizers) gluten free. OG 👌

But they were too successful

And the weight of that success literally crushed them to the point that they closed

Sweet passion project became no time for their families outside of working together, a non-stop list of tasks, neverending requests and ways to expand

The need was dire for us Celiac peeps at that time and they were gracious enough to put their lives on hold for us for a while

And I get it... sometimes it's easier to close than to pivot, stay small, and let tons of people down

This is all to say that we too are at the crossroads

It's either stop Happy Belly completely or make some serious changes to keep our sanity

So we are completely dropping wholesale accounts

If you need to get our baked goods, we can ship them to you through our website or you can arrange to pick them up at our farmers market in Hudson and Beacon (and Woodstock, when we're there)

We can't meet demand without a massive shift in our business, space, and priorities and we have a baby 🤷‍♀️ so this is the way it is

We love you guys and we'll keep providing the best of what we do, but no more wholesale

Oh yeah, advertising! Brown bread will be at market this weekend 🤣